Oil on gallery wrap canvas...36 x 48 inches.. ready to hang.. Available at $1200- click on any of the images to enlarge.
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From this...to that...




Mingling, Munching and Mentoring
Monday evening, June 13, 2011, the Five Wings Arts Council hosted a reception for the Grantees of 2010 exhibit currently on display in the Middle Ground Gallery. Visual and literary artists whose careers have been enhanced by a FWAC Individual Artist Grant in 2010 were invited to display three items each. As a result, the work of seven artists from the five-county region has been on display since the beginning of May and will continue through July. Those artists include: David Rickert, painting; Douglas Wolff, photography; Kayleen Horsma, painting; Candace Simar, writing; Charmaine Donovan, poetry; Kent Scheer, sculpture and digitally manipulated photography. (Visit our gallery page to see the work of these artists.)
The 6:00 p.m. reception, billed as Mingling, Munching and Mentoring was an opportunity for folks from the region to meet the artists and for the artists to get acquainted with each other. Attendees munched on fresh fruit and a one-of-a-kind art cake while viewing the work and voting for their favorite piece. Kent Scheer was chosen to receive the People’s Choice award: a commemorative plaque and a $50 stipend.
Always on the lookout for ways to optimize mentoring, FWAC invited Springboard for the Art’s new regional career counselor Mary Warner to give an overview of her work in a presentation at 7:00 p.m. followed by Kayleen Horsma who discussed her experiences at Artprize and Ugallery.
Warner, a fiber artist and writer from Little Falls, completed Springboard’s Work of Art workshop series last fall and received additional training for her position with them. She’s prepared to assist artists in setting goals, working with time management, budget planning and writing artist statements. She is also an experienced blogger and will offer online tips and tricks. To schedule an appointment
Kayleen Horsma, the FWAC Master Artist of 2011, is constantly on the lookout for ways to increase her visibility as an artist. She credits a recent uptick in the sale of her work to her exposure at Artprize and through her representation by an online art site, Ugallery.
Artprize is an open art competition with what the Grand Rapids, Michigan, organizers claim as the world’s largest top prize at $250,000. Horsma decided that her participation in Artprize 2011, the third year of this event, even without winning the top prize, could be a career altering experience. Her research showed that large scale works gained the most attention and that her choice of a venue was also important. Artists choose from among the galleries, restaurants, and other sites available for display during the three-week spring run of the show. Horsma’s 5 foot by 5 foot oil on canvas titled “The Right Stuff” was seen by an estimated 30,000 over the course of the event. She drove her piece to Grand Rapids, saving a $1000 shipping cost, stayed with a host family and spent most of the days of Artprize with her painting, meeting viewers and talking about her work. She was interviewed for both radio and television programs, gaining the valuable exposure she sought.
Horsma’s online searches also turned up Ugallery, an initiative started by students at the University of Arizona. The founders explained how that happened: “For a class project, we ventured to solve a fundamental problem in the art business - how can promising artists connect with people looking to buy reasonably priced, original artwork? Our solution was Ugallery.com, a virtual gallery that does that and more. Upon graduation in 2006, we decided to take the leap and turn Ugallery into a reality.” Learn more about these young entrepreneurs at www.ugallery.com. (You’ll even see Horsma’s work on the Ugallery website’s “about” page, in a photo of the founders taken while they attended the Affordable Art Fair in New York. Look on the right side of the photo.)
How it works: artists are invited to submit their work for consideration by Ugallery. Upon acceptance, images of the artwork are uploaded to the site. Sales are handled by Ugallery and artists who are located near a UPS store need only take the work to the store along with the shipping label provided by Ugallery. Ugallery gets a 50% cut but also works with artists to set prices that are agreeable to both the artist and Ugallery. Since Horsma doesn’t live near a shipping center, she handles her own packaging but is reimbursed by Ugallery for those expenses. She says Ugallery is a good business and responsive to phone calls.
Horsma’s representation on Ugallery led to an invitation to show her work at the Affordable Art Fair in New York. She sent 14 pieces. She knows that sales there as well as via Ugallery have been stimulated by her participation in Artprize. Her diligent work in “getting out there” is paying off. She proves that the distance from a small town (Menahga, Minnesota, population 1306) to the rest of the world isn’t as far as it used to be.
The last mentoring bit offered at the artists’ reception was about the online funding resource Kickstarter www.kickstarter.com . This pledge system for supporting creative projects is an innovative approach to gathering financial support. Project planners provide a detailed profile of their project, the cost estimate and their reward system for supporters. Pledges are made by visitors to the site. When the total is met, supporters are charged via credit cards, Kickstarter gets a 5% commission and the project is off and running. Brainerd’s Phil Holbrook of Egofest fame, has funded movie projects through Kickstarter and is happy to talk about this experience. http://www.kickstarter.com/projects/PhilHolbrook/tilt-an-independent-thriller-from-brainerd-mn
These marketing ideas are only the tip of the iceberg. They reflect the 21st century philosophy that artists and creative thinkers will be the driving force of economic recovery.
" Looking Back " headed to Louisville, Kentucky, a 16 inch oil on gallery wrap canvas sold today at Ugallery. 
I am honored to have been chosen as this year's master artist. The following is an article posted on the Five Wings Arts Council website.
You can find their You Tube channel here, if you would like to see the nominee interviews.
Five Wings Arts Council names first Master Artist
The Five Wings Arts Council is pleased to announce that Kayleen Horsma has been selected as this year’s Master Artist. Horsma lives with her husband and six children in Menahga. Horsma paints in oil and watercolor. Over the last 20 years, her work has been displayed at local venues, the New York Mills Regional Cultural Center, the Hubbard County Museum, the Vertin Gallery and Artprize (both in Michigan), online at Fine Art America and Ugallery and most recently at the Affordable Art Fair in New York.
The newly inaugurated Master Artist Program, made possible with funding from the McKnight Foundation, honors artists who live in the five-county area (Cass, Crow Wing, Morrison, Todd and Wadena) and have shown dedication to and skill in their artistic pursuits, given back to their communities and have defined goals for their future. The Master Artist is chosen from a list of candidates compiled by nomination. The selection is made by the board (representatives from each of the counties) and the staff of the arts council after viewing nominee profiles, work samples and video presentations. In addition to Horsma, nominees for 2011 include: Jim Daly, Royalton; Karen Knierim, Breezy Point; Jeff Kreitz, Breezy Point; Scott Lykins, Lake Shore; Laura Paycer, Nisswa; and Wayne Renn, Staples.
“I choose colors for visual impact,” Horsma says of the play of earth tones against dark values producing chiaroscuro effects on her canvases. The stylized people in her work express emotion and tell a story which is Horsma’s goal with each painting. She is a member of the Menahga Arts Guild and the Menahga Chamber of Commerce. She wants to
Jim Daly attended the Columbus College of Art and Design. He paints in pastels, watercolors and oils; small portraits to large scale murals. He also carves stool seats and canoe paddles and is a frequent participant in historical reenactment rendezvous along with his wife Catie. They live on what Daly describes as “Old McDonald’s farm” near Royalton with a menagerie of farm stock and pets. His goal, after 40 years of being an artist, is still to make art his life’s work.
Karen Knierim is a designer of clothing made from organic cotton. She creates the patterns, dyes the fabric, and sews the garments, even making the clay button closures. She weaves leftover scraps into handsome rugs. Her minimal contribution to the waste stream through re-use of scraps as well as environmental responsibility in using earth-friendly dyes has earned her recognition and awards from two different Minnesota governors. In 30 years of making a livelihood through her creativity, Knierim has mentored other like-minded women and volunteered in her community. She and husband Chuck have lived in rural Breezy Point for 36 years.
Jeff Kreitz learned the complexity of metal work as a factory welder but turned to the production of fine art nearly 20 years ago. From small sculptures to large corporate commissions, Kreitz manipulates and combines stainless steel, copper, bronze and other metals to create one of a kind pieces. “I want to keep growing and do the work as long as I can,” says Kreitz. He would also like to do more corporate commissions. Kreitz was influenced by his father’s metal work and his mother’s paintings. He works in his studio workshop near Breezy Point and is pleased that his two children show an interest in becoming artists.
Scott Lykins is undeniably the youngest of the nominees. A graduate of Brainerd High School, he earned his Master’s Degree in cello performance from Eastman School of Music this spring. He was the principal cellist of the Minnesota All-state Orchestra, The Minnesota Youth Symphony, the Classical Symphony of Chicago, the National Orchestral Institute, the National Repertory Orchestra and the Eastman Philharmonia. Lykins is also the founder of the Lakes Area Chamber Music Festival. His dream is to join a professional symphony orchestra. He will continue as a freelance performer and work as the ongoing administrator of the Music Festival.
Laura Paycer has always been fascinated with glass. Ten years ago, she discovered a new passion in working with stained glass and more recently in fusing glass to create her own material. She frequently displays her work in Brainerd area venues and shares her skills by teaching community education classes assisted by her husband Al. She has a fully stocked supply store in her garage and a studio overlooking a Nisswa area lake. She is a member of the Jacques Art Center and the Crossing Arts Alliance. She hopes to always continue to learn and experiment. She is a past recipient of Five Wings grants to produce a large scale public stained glass piece and to purchase a kiln for glass fusing.
Wayne Renn is a country musician and songwriter. His recording studio is in the lower level of the old Lincoln Model School in Staples. The building is a large scale undertaking which Renn is gradually transforming into a facility for artistic pursuits. Renn’s band travels the country though he admits the economic downturn has resulted in less traveling; not all bad since it allows more time for songwriting. Renn’s life has always revolved around music. His long term goal is to use the school building as an arts center which would incorporate songwriting, performing, recording music, televising music, as well as graphics production and community theatre.
As the FWAC Master Artist for 2011, Kayleen Horsma will receive a $5,000 cash honorarium, the Gilded Feather Award, a professional digital portfolio and recognition throughout the year. She will also be the charter member of the FWAC Master Artist Guild.
To see videos of the Master Artist nominees, go to www.youtube.com and type “Five Wings Arts Council.” To learn more about nominating an artist for the program, go to www.fwac.org. and click on “grants.”For the second season, AAF NYC also will offer Free Admission for all visitors on Thursday, May 5 from 6:00-8:00PM, making art accessible for all. In celebration of Mother’s Day on Sunday, May 8, Moms accompanied by a child will be welcomed to AAF with free admission and a special Mother’s Day gift bag. As always, all children under 12 can attend the fair no admission charge during all public hours.
General Admission: May 5th – 8th, 2011
Thursday, May 5: 11:00AM-8:00 PM
6:00 – 8:00 PM Free Admission
Friday, May 6th: 11:00 AM – 8:00 PM
Saturday, May 7th: 11:00 AM – 8:00 PM
Sunday, May 8th: 11:00 AM-5:00 PM Mother’s Day: Mothers attending the fair with a child will receive free admission and a AAF Mother’s Day gift bag (while supplies last).
Tickets: General admission tickets $20
Students and Seniors: $15
Group discounts (10+): $10
Children under 12: FREE during public fair hours
Happy Mother’s Day: Sunday, May 8: Mothers attending the fair with a child will receive free admission and a AAF Mother’s Day gift bag (while supplies last).
To purchase tickets, please visit www.aafnyc.com.
PRIVATE PREVIEW
WHEN: WEDNESDAY, MAY 4, 6PM - 9PM
FREE ADMISSION
WHEN: THURSDAY, MAY 5, 6PM - 8PM
AAF in NYC is the place to discover and buy works of art from today's hottest young talent and well-known names, with all works priced from just $100 up to $10,000. AAF is for everyone, including the art savvy collector and the first time buyer.
Ugallery has 14 of my artworks at the show... you can view them by clicking this highlighted link, .....
Thanks again to all the wonderful customers and supporters :) Hope you can make it!


